With more innovative ways to consume cannabis than ever, the Canadian market is witnessing a significant boom in the sale of infused pre-rolls. The momentum is telling of the trajectory of the Canadian market, but it’s also a sign that consumers are seeking products with higher potency.
Cannabis analytics firm Headset broke down the figures for Canadian’s cannabis market over the year. Per MJBiz, their study concluded that the rise of infused pre-roll sales is one of the fastest-rising segments in the cannabis industry, analytics manager Cooper Ashley said. Consumers are clearly looking for products with high potency these days, and infused pre-rolls are hitting the spot for this experience.
The average pre-roll joint still stands tall in the competitive Canadian cannabis market, but the infused variations are an upgrade. These products use top-shelf flower, and mix them with concentrates like resin, kief or distillate. Infused pre-rolls aren’t new, but they’ve seen a significant spike. Between September 2021 and September 2022, the sales of these specialized pre-rolls spiked by over 1000%. These alone have generated nearly $16.6M in Canadian currency, Headset predicts through sales in Alberta, B.C., Ontario, and Saskatchewan. In September, infused pre-rolls occupied 19.2% of total pre-roll sales in Canada. And the trend is catching up to America’s market.
Cannabis leaders believe the rising trend is a product of curiosity among new consumers looking to explore cannabis in its various forms. For consumers who aren’t necessarily keen on purchasing a gram of concentrate outright, infused pre-rolls provide an opportunity to test the waters.
Many companies are infusing their products with various concentrates, such as kief, distillate, diamonds, and distillate. Though companies introduced hash products to pre-rolls, they haven’t seen as much success. However, hash itself remains widely popular across Canada.
As expected, the demand for infused pre-rolls is creating some complications. The government informed licenses to categorize infused pre-rolls as extracts. Even though it’s a pre-roll joint with extracts, the government still taxes companies as if they’re concentrate products. Add to the fact that concentrates are more sought after in the pre-roll form, and plenty of businesses are trying to ensure that their production is moving fast enough to keep up with the demand.
It seems like this growing trend isn’t slowing down anytime soon. As more products become extensively available in the U.S. and Canada, we expect to see infused pre-rolls dominate even further in the international cannabis market.