A new study released last month by marijuana software infrastructure and technology provider WM Technology, Inc., owner of Weedmaps, reported new data and insights on the marketplace, cultural revelations, marijuana industry trends, and persistent inquiries at the center of the marijuana conversation in America today.
The “Cannabis in America” report validates what many people experience almost every day.
“The stigma around cannabis is fading as it becomes more embedded in our culture and daily lives,” Chris Beals, CEO of WM Technology, said in an article reported by Benzinga. “This report highlights attitudes and trends within the industry by providing data and information directly from consumers–an important step we work towards the goal of building a transparent and inclusive cannabis economy.”
Many states support marijuana-friendly measures, and federal legalization efforts are increasing. The business of marijuana is entering a crucial time where it needs to become more sophisticated and diverse. Guiding these insights are the following observations from the Weedmaps report:
Even though the tangible impact of marijuana legalization varies from state to state, many individuals who do not partake are not sure they have seen nor understand how marijuana legalization impacts them and their communities, per the report. Although, when asked about the general impact of marijuana legalization in the U.S., many non-consumers cited a positive effect:
American patrons continue to bring heightened consciousness to socioeconomic disparities, driving business and community leaders to try and find more effective solutions. And the cannabis industry is no exception to this trend. It is pretty much the opposite, according to the report from Weedmaps on marijuana users:
As the market grows, so does the range of product availability and branding power. The ascension of established brands and consumers’ connection to them is ultimately creating traction in the industry. Data suggest that personal experiences with marijuana products and brands build rapport and loyalty among customers.
Social taboos and shaming tactics are being challenged as marijuana usage becomes more prevalent and acceptable.
As marijuana consumers continue to experiment and expand, it is crucial for reliable, credible, and consistent information to help builid confidence and enhance the marijuana experience for novices and experts alike.
The Weedmaps’ Cannabis in America analysis features revelations derived from Weedmaps’ orders data as well as studies from four separate online surveys:
Data retrieved from anonymous marijuana purchases of any size placed on Weedmaps website across categories (edibles, flowers, vape pens, concentrates, topicals) during the following periods, H1 2020 (January 1, 2020-June 30,2020); and H1 2021 (January 1, 2021-June 30, 2021).
Weedmaps Custom Cannabis Non-User Survey fielded July 25-August 20, 2021 among people who self-identified as aged 21 and older in all the states and the District of Columbia who do not use marijuana or CBD.
Weedmaps Custom Delivery Survey I fielded July 27, 2021-August 24,2021 among people who identified as workers in a legal cannabis business (dispensary/retailer, cannabis delivery service, marijuana dispensary/delivery hybrid, or vertically integrated marijuana company).
Weedmaps Custom Cannabis Consumer Survey fielded July 25-August 20,2021 among self-identified marijuana or CBD consumers ages 21+ in states where medical or recreational marijuana is legal as of June 1, 2021.
Weedmaps Custom Dispensary Survey II fielded July 28, 2021-August 16,2021 among people who self-identified as working in a legal marijuana business (dispensary/retailer, marijuana delivery service, cannabis dispensary/delivery hybrid, or vertically integrated cannabis organization)
Data such as the report from Weedmaps highlights just how essential it is to have concrete studies conducted to help push marijuana reform forward. A study from NORML illustrates the positive impact of cannabis reform.