Consumers can now shop for and purchase from cannabis delivery service Eaze via their iPhone.
A recent policy change removes Apple’s restriction of marijuana companies from conducting business on its app store.
This marks a “major milestone for the legal cannabis market and consumers,” Eaze said in a press release.
Eaze CEO Rogelio Choy said, “It’s hard to overstate how important this is to our company and the industry. It’s deeply gratifying to launch the Apple Store’s first fully-functional cannabis delivery app, making it even easier for our two million registered customers to legally consume.”
People buying marijuana and cannabis supplies through the nation’s largest cannabis delivery service no longer have to leave the app and submit orders through a less convenient mobile version of the company’s web page. This is a significant development in the evolving relationship between Big Tech and the marijuana industry.
Chris Vaughn, CEO of the California delivery service Emjay, believes Apple’s decision was informed by the continuing legalization movement in states like New York, as well as Amazon’s recent announcement that it will no longer be drug testing workers for cannabis in addition to lobbying for a federal legalization bill. He thinks Google will “follow quickly” to update its own policies.
In 2019 Google’s Android app hub updated its policy to explicitly prohibit programs that connect users with cannabis, no matter whether it is legal in the jurisdiction where the user lives — “We don’t allow apps that facilitate the sale of marijuana or marijuana products, regardless of legality,”