High Tide Creates White-Label Deal With Heritage & Loosh
High Tide Creates White-Label Deal With Heritage & Loosh
Business

High Tide Announces Two White-Label Cannabis Deals

High Tide Creates White-Label Deal With Heritage & Loosh
Business

High Tide Announces Two White-Label Cannabis Deals

Author James Eason
Published Sep 14, 2021
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Calgary, Alberta-based cannabis retailer High Tide announced two white-label partnerships: Loosh Brands will manufacture THC gummies, and federally licensed producer Heritage Cannabis will manufacture shatter. The products will be produced under High Tide’s Cabana Cannabis Co. house brand.

“This pioneering private label production relationship with one of North America’s leading publicly-traded platforms exemplifies the distribution channels and commercial relationships that we at Loosh provide and service,” said Ilya Serebyrany, founder and CEO of LOOSH Inc. “We look forward to supporting a variety of sell-through and decentralized production relationships as the industry matures and we are pleased to support High Tide in executing on its no-capex manufacturing requirements.”

Initially, the products from both white-label agreements will be distributed in Saskatchewan and Manitoba, Ontario with plans to expand into additional Canadian jurisdictions in the future.

“We have taken a measured approach in launching our own house-branded products given the oversupply of branded biomass in the Canadian market,” said High Tide CEO, Raj Grover. “That’s why we are moving cautiously by making an entry into the 2.0 category which is much less crowded.”

High Tide recently acquired FabCBD, a Milwaukee-based CBD e-commerce marketplace.

“We are also in negotiations with Canadian licensed producers to bring select products from the FabCBD catalog into our store network and look forward to expanding into other categories in due course as market dynamics evolve,” said Mr. Grover.

High Tide currently has 93 retail locations in four Canadian provinces and, in the event of federal U.S. cannabis legalization, is expected to enter that cannabis retail market.

“We have taken a measured approach in launching our own house-branded products given the oversupply of branded biomass in the Canadian market. That’s why we are moving cautiously by making an entry into the 2.0 category which is much less crowded,” said Raj Grover, President and Chief Executive Officer of High Tide.

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