After three years together, Seth Rogen’s cannabis company Houseplant, known for their beautifully colored cannabis packaging, and Canopy Growth Corporation have agreed to end their successful joint venture. The split won’t affect the company’s U.S. business and the product is expected to remain on some shelves through September 2021. Their relationship started in 2018, far ahead of Canadian cannabis legalization. Since that time, HousePlant and Canopy have worked together to pave the way in defining a premium cannabis experience in a new market. Throughout their relationship Houseplant has become a popular consumer brand in Canada, being a top 10 brand in the premium cannabis market in Ontario, as well as becoming a household name in the U.S.
The Canadian cannabis market has evolved since the start of their relationship, and both parties believe the time is right for the Houseplant brand to make this business move to develop independently, while Canopy advances its focus on wholly-owned brands for the Canadian market. The Co-founder and CEO of Houseplant, Michael Mohr, said, “The recent launch of Houseplant in the United States has given us a clear benchmark for what Houseplants stands for, and how we plan to bring the brand to life globally.” He continued saying, “While our collaboration with the Canopy team has been fruitful and we continue to hold similar views on the opportunities ahead, we believe the time is right for us to focus on Houseplant independently.” Houseplant’s other Co-Founder, Seth Rogen, said, “Canada is where it all started–for us as people, and for the brand.” He goes on further, saying, “This is not an exit from the Canadian market, but a chance for us to evolve the brand.”
The cannabis brand aims to relaunch in the Canadian market in the future with products more consistent with the U.S.
President and Chief Product Officer of Canopy Growth Rade Kovacevic said, “We’re proud of our collaboration with Houseplant. Together, we’ve delivered high quality and innovative products to Canadian consumers and played a critical role in defining the premium cannabis category in Canada.” He goes on further to say, “As we move forward, Canopy will advance our focus on our wholly-owned brands for the Canadian market and we wish the Houseplant team the best in their future endeavors.”