Created in 2016 by a cannabis delivery company, Green Wednesday is now on par with Black Friday. In fact, in 2020, cannabis sales surpassed those of Black Friday! Marijuana consumers spent $238 million from November 25th through the 28th last year – an 80% increase over daily sales. After 420, Green Wednesday is the second-largest cannabis buying holiday.
Cannabis industry experts predict U.S. cannabis shoppers will spend over $250 million for the four days around Thanksgiving – a 60% increase over daily average sales. Holiday retail closures and shortened hours have Thanksgiving Day predictions at only $4.6 million. Black Friday is expected to rebound with $88 million in sales – an increase of 71% from daily average sales. Cannabis and hemp brands show their support for the new holiday by adding Green Wednesday deals to their holiday bargains.
Caliva is a longtime California favorite and just in time for Thanksgiving, they’re launching four new flavors – Blue Dream, Pineapple Express, Sunset Sherbert, and Granddaddy Purple – for their Fun Uncle Cruisers Vape Carts. Nickels and DELI Dimes, Caliva’s first-ever edible products, will also be available at a discount. Caliva’s Green Wednesday promotion runs until Cyber Monday (November 29th). Purchase at a Caliva store, through their website, or their app.
Element Apothec specializes in clean, non-toxic skincare and CBD products. All of their products are cruelty-free, vegan, and made with only the purest ingredients. And because they’re THC-free, they can be shipped anywhere in the United States. Element Apothec’s luxurious and clean skincare and CBD tincture bottles take self-care to a new level. Their Green Wednesday promotion has every product available at 25% off, and they’ll toss in a free travel size CBD/CBG-infused Nourish lotion with each purchase.
Located in the Emerald Triangle, the longstanding epicenter for both legal and illegal cannabis in California, Flow Kana cultivates some of the most terpene-rich, potent, and tasty flower around. Launching Thanksgiving savings early for their newsletter subscribers, Flow Kana offers a half-ounce of Farmer’s Reserve (their premium flower line) for less than $100.
Insa prides itself on offering cannabis for various functions – not just for getting high – and has a wide range of cannabis products and accessories available at its retail locations. On Green Wednesday, Massachusetts and Pennsylvania consumers can take advantage of their specials on eighths and chillums.
A new hemp-derived CBD brand, Nama CBD, is offering sitewide savings on Green Wednesday. Nama’s vegan, non-GMO products are made with zero artificial flavors or ingredients. And, containing less than 0.3% THC, Nama is legal everywhere in the United States. Their Green Wednesday promotion applies to all products and even includes already-discounted products. And every order automatically comes with free shipping.
Pax Labs, an award-winning vaporizer company, is offering 20% off for Green Wednesday. The discount will apply to their newest product, Era Life. It’s their most compact vaporizer, created for on-the-go consumers. Available in four colors, Era Life works with any PAX Era pod and is the perfect gadget for discrete consumption.
Pantry Food Co. focuses on using only the best, most nutrient-dense ingredients – no artificial ingredients, unnatural food dyes, or processed sugar. On Green Wednesday, when you use cannabis delivery services Grassdoor and Ganja Goddess, you can get 40% off a Pantry Food Co. bundle with Keto Bites, Good Day Bites, and Glow Bites. The California-based edibles company will have Green Wednesday delivery promos and 25% off all Pantry products for a limited time.
Canadian newsletter subscribers will get Green Wednesday and early Black Friday access for 30% off all Superette’s apparel and accessories. The Canadian cannabis retailer has limited edition soaps, cool clothes for all cannabis consumers, a USB lighter, a holiday clothing line, home goods, and accessories.
“Consumers have made it clear that cannabis is part of Thanksgiving preparation,” said James Ahrendt, Business Intelligence Architect at Akerna. “In anticipation of these major increases in sales and traffic, dispensaries and retailers should prepare their staff and promotions accordingly.”
Unlike pre-Black Friday fervor, Green Wednesday customers should be predictably mellow about getting the sales they want.