Cannabis educator, advocate, and consultant Liz Rogan gave insight into what she believes will be the three most prominent trends in the cannabis industry in 2022. Rogan shared her thoughts while contributing to the “State of Cannabis” program available on the social audio app, Clubhouse.
Marijuana Time’s shared Rogan’s thoughts on why increased legalization, research, and access to cannabis will considerably impact the upcoming year.
“Perhaps some of the most exciting trends to include what is being done with research to understand the cannabis plant and how it can be used to help people,” Rogan said in the social chatroom. “This is helping to drive the mainstream, as well as the medical community, to acknowledge the benefits of cannabis, and of course, further legalization will have a huge impact on peoples’ access as well, all driving the industry toward greater growth.”
Rogan talked about how increased mainstream consumption will lead to increased demand for CBD and THC-derived products.
Increased state legalization also plays a huge part in helping persuade more people to support legal cannabis. A recent poll showed that Americans’ support for legal cannabis is at an all-time high.
Although it has yet to be legalized at the federal level, cannabis is legal for adult consumption in 18 states, and Washington D.C. Medical marijuana is legal in 37 states. Hemp-derived products containing less than 0.3% THC are federally legal in all 50 states under the 2018 Farm Bill.
If some states, such as Florida and Ohio, were to legalize cannabis, federal legalization could follow.
With increased interest and easier access to cannabis products, Rogan believes “emerging innovation will lead to new product categories.”
“The more conscious, educated CBD consumer has increased demand for clean products, wanting to know the source, and learning about and understanding the plant and how it interacts with the body. They will be looking for lab-tested products they can trust,” Rogan said.
CBD-derived products are commonly found on shelves across different retail stores. New brands are constantly emerging, launching new and innovative cannabis products as they make waves in the industry. Still, according to Rogan, “shelf space is limited, so there will be not only consolidation in the marketplace, but many brands coming online will fail.”
One of the critical points Rogan mentioned was the impact of increased published medical studies on cannabis. “As new and better research comes out, more doctors will recommend use at they understand how the cannabis compounds may affect the body,” Rogan said.
The views toward cannabis are changing, and more and more people are freely sparking up and enjoying their marijuana-filled hemp wraps.