Marijuana companies use numerous strategies to provide their clients with the best experience possible. Apart from offering top-of-the-line products, weed brands also utilize unique cannabis packaging techniques to deliver the best user experience.
Similarly, technology has been a driving force for improving service delivery in the marijuana sector. Many brands already incorporate AI in the cannabis industry at different points of the marijuana supply chain. Another groundbreaking approach is merging augmented reality (AR) with cannabis packaging to create a cutting-edge fusion that is both captivating and informative.
Although the use of AR in packaging is relatively new, it has shown incredible potential to change how we utilize packaging as a marketing tool. Our in-depth guide explores everything you need to know to use augmented reality packaging. From what AR is to how it can be incorporated into marketing for cannabis.
What Is Augmented Reality (AR)?
Augmented reality refers to a technology that superimposes a computer-generated image on a user’s view of the world. Therefore, AR allows users to see digital elements within a live view through a device such as a smartphone. AR on packaging for cannabis provides users with an interactive experience of a product that is not physically there.
Using AR alongside other marketing techniques, such as the psychology of packaging, can help marijuana brands create a unique user experience. As a result, augmented reality packaging is an invaluable tool that companies can use to get ahead of their competition.
The Benefits of Using Augmented Reality On Cannabis Packaging
Unlock the Secrets of the Strain
Navigating the cannabis landscape can be a daunting task for the uninitiated, but augmented reality brings a spark of magic to the learning process. With a quick QR code scan using a smartphone, curious customers can unveil a wealth of knowledge about their chosen product. Interactive 3D models and animations reveal the unique properties of each strain, providing users with a deeper understanding of the plant’s origins, flavor profiles, and potential effects. AR elevates cannabis education, transforming it into an immersive adventure.
Step into the Brand’s Universe
A brand’s story can be its most powerful asset in a sea of similar products. Augmented reality allows companies to invite consumers into their world, unveiling a rich collection of experiences and values. Picture this: you scan the packaging, and suddenly you’re transported to the heart of the cannabis farm, watching the plants grow and learning about the sustainable practices employed. Or perhaps you’re whisked away to a virtual gallery showcasing local artists supported by the brand. AR brings storytelling to life, forging emotional connections that resonate with consumers and create lasting loyalty.
Interactive Entertainment: Cannabis Packaging Reimagined
Imagine a world where your cannabis packaging becomes a playground, filled with interactive games, challenges, and puzzles tailored to the cannabis community. Augmented reality can make this dream a reality, offering users a dazzling array of captivating experiences that transform the mundane into the extraordinary. From navigating a virtual maze to participating in a digital scavenger hunt, these interactive diversions not only entertain but also foster a sense of camaraderie and engagement with the brand.
Social Media Alchemy
In the age of social media, captivating content is king. AR-enhanced cannabis packaging can transform consumers into digital alchemists, encouraging them to create and share dazzling experiences with their online communities. From capturing a mesmerizing AR animation to participating in a virtual challenge, these shareable moments can organically boost brand visibility and create a buzz that transcends the digital realm.
The Bottom Line
Augmented reality is taking over cannabis packaging, and the fusion of AR and packaging promises to blaze an exciting trail. Brands utilize QR codes in cannabis products to transport their customers into exciting virtual worlds that showcase their products and promote their companies. As a result, AR provides an excellent way for marijuana businesses to create packaging for different audiences and offer a unique user experience.