Leveraging Packaging for Brand Storytelling and Identity
At a time when the marketplace is inundated with a plethora of choices, achieving visibility is essential for any brand. A key instrument, though often underappreciated in marketing methodologies, ...
Cannabis Industry Growth: State of the Cannabis Market
The world is quickly approaching the golden era of cannabis as more jurisdictions legalize weed, causing the marijuana market to expand. The cannabis industry has experienced remarkable expansion i...
Cannabis Marketing 101: How to Get Off The Ground
As the cannabis scene continues to expand exponentially, statistics show that the marijuana market is expected to have a gross net sum of $166 billion globally by 2025! Talk about an oh-so-exciting...
Sublime Announces The Launch Of New Cannabis Brand In California
Celebrity cannabis endorsements aren’t anything new, but they’ve evolved over the years. Public figures who’ve never associated their brand with cannabis are even getting in on the green rush. How...
No Bud Bowls During Super Bowl
Every Super Bowl features outstanding athletic feats, an overindulgence of meats and cheeses, and ads that get talked about and reposted the following day endlessly. Despite being legal in mos...
Cannabis Retail Stores Are Evolving to Succeed
By 2025 the legal cannabis industry is purported to grow by $30 billion, primarily due to dispensaries evolving into retail spaces. As recreational legalization spreads throughout states, many cann...
Holiday Trends For Christmas Cannabis Shoppers
Regardless of what the famous holiday song says, more and more people are dreaming of a green Christmas these days (if you know what I mean). A poll commissioned by vertically integrated cannabis ...
