Pop Star Tove Lo Collaborates On Peachy Cannabis Beverage
Swedish pop star Tove Lo poses for the ad campaign of her new cannabis-infused drink made with popular cannabis beverage company, Cann.
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Swedish Pop Star Tove Lo Pours Her Passion Into A Cannabis Beverage With Cann

Swedish pop star Tove Lo poses for the ad campaign of her new cannabis-infused drink made with popular cannabis beverage company, Cann.
Business

Swedish Pop Star Tove Lo Pours Her Passion Into A Cannabis Beverage With Cann

Author James Eason
Published Aug 18, 2021
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Swedish musician and cannabis aficionado Tove Lo announced that she’s working with California infused beverage company Cann and retailers Sweet Flower and Airfield Supply Company to make a caffeine and cannabis-infused drink name Passion Peach Mate. The Tove Lo-inspired drink will be exclusively available at dispensaries that sell Sweet Flower and Airfield Supply Co, which are mostly in Southern California and San Jose.

“Throughout 2020 when the pandemic hit, and we were trying everything to sustain the brand’s momentum, I would drive my beat-up Volkswagen around North Hollywood and drop cases off with entertainment folks to try and convince them to fall in love with Cann,” said Luke Anderson, co-founder of Cann, according to High Times. “Tove and her husband Charlie were a regular stop and fiercely loyal to the brand. They expressed a lot of excitement about collaborating on a limited release that had a ‘high energy’ vibe, so we met up for dinner one night and agreed to work together on bringing the first caffeinated Cann to market.”

“I’ve been obsessed with Cann since the first time I tried it a few years ago. I love the high, the flavors, the design, and also the people who run it. I mean, I even started watching Luke’s dog from time to time,” Tove said. “This collaboration is a collaboration between friends and like-minded humans and those are always the best!”

The co-founder and CEO of Sweet Flower, Tim Dodd, said the whole team “is delighted to have an exclusive collaboration with Cann and Tove Lo’s limited edition Passion Peach Mate on our shelves. Sweet Flower is a leader in launching new cannabis beverages across our SoCal storefront and delivery platform, and we’re excited to share the first-ever caffeinated cannabis beverage from Cann with our customers.”

While Sweet Flower handles SoCal, Airfield will be taking on the major role up north. “We are always excited to introduce innovative, new products to Airfield’s diverse Bay Area audience and are of course proud to be the exclusive Northern California retail outlet for this expression of Tove Lo’s artistic vision,” said Airfield Supply Company’s Founder and CEO Marc Matulich. “As a huge mate fan, I am also personally delighted to help enable the launch of the first-ever naturally caffeinated, infused beverage.”

Passion Peach Mate is the first Cann beverage to contains “all-natural caffeine” with 5mg of THC per can. According to High Times, “Passion Peach Mate will offer a ‘sweet peach taste with an uplifting, energetic buzz’ that mimics the popularity of vodka mate drinks in Berlin clubs.”

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